CINEPOLITICA = InternationalPolitical Film Festival which unveils and reveals the political mechanismsand motivations to the audience, by using the art of cinema. While promotingthe values of democracy and humanism, the festival aimed at closing the gapbetween two otherwise disjunctive worlds: the everyday life of the electorateand the universe of the politicians. All of that in a profoundly apoliticalevent, with no hidden agenda. The festival included an InternationalCompetition consisting of 12 recent feature films (live action,documentary, animation and experimental) from all over the world, some of themselected and awarded in reputed festivals.

Kraftmark was in charge of the brand identity and the visual communications of the festival. Together with the organisers and the festival director we devised the simple and iconic Pi that became the logo for the event as well as its letimotif. The posters, editorial design of the catalogue, handbags, invitations (in the form of passports) and the website are some of the elements designed for this first edition of Cinepolitica.

Monolithic Pi by Cristina N. Stefan.

Photos of the event by Bianca Ruse & Dumitru Lutencu.